A guest post by Carlie Parkinson from Covet Girl.
With Social Media being all the rage, we find ourselves in front of screens more and in front of people less. Does this mean we don’t need to meet the person behind the profile? No, I think it means we need to make the effort that much more to get out and meet people in person.
The importance of networking is definitely a hot topic. There are even experts that focus on helping you network, like Heather White of Smarter Networking (www.smarter-networking.com). Getting out there and meeting people one-on-one provides impact and building meaningful relationships is the way to advance your business. Similar to the resurgence of supporting independent businesses rather than big corporates, in this digital age, people want to know the people they are working. So where do you go to meet new people?
I have had the pleasure of going to 4 different networking groups, each with their own advantages and approach. I recommend trying them all and seeing which group you gel with best. There is also the option of being a member of more than one!
The key to building in-person relationships is putting effort into meeting people off-line. If you have tweeted with the same person on a regular basis and find their business to be in good synergy to your own, why not arrange a time to meet for coffee. This way you can share ideas and see how you can build work together to spread the word about one another’s business. As we know, the best marketing results come from referrals and word of mouth. So next time, you’re tweeting or mentioning someone online think about how you can take the relationship off-line and make it even more powerful.
Carlie Parkinson is writing a book celebrating female entrepreneurs and all they have accomplished. Covet Girl is a guide to London’s top female owned businesses, sharing with you details about the woman behind the business. Find out more at www.covetgirl.com, follow on twitter.com/covetgirl, like at https://www.facebook.com/CovetGirl.