Amazon Marketplace is an ecommerce platform owned and operated by Amazon that enables third-party sellers to sell new or used products on a fixed-price online marketplace alongside Amazon’s regular offerings. Amazon Advertising with their Marketplace is now the 3rd biggest advertising platform behind Google & Facebook. With higher reported conversions; sellers are moving their advertising budgets to Amazon Marketplace.
Here are some reasons why you should sell on Amazon:
- Increase exposure – Leverage millions of unique monthly visitors to get more people to your online store.
- Leverage marketplace benefits – Amazon’s Marketplace is a shopping destination that is known for reliability, ease of online shopping and selection. Listing on the Marketplace allows sellers to capitalize on that branding.
- Find new customers – The Amazon Marketplace is huge. Sellers gain exposure to new and varied shoppers through the Marketplace- many of which would never encounter your online store otherwise.
- Increase sales – Shoppers on Amazon have come to the Marketplace with the explicit intent to purchase, or at the very least are looking to browse. Online search, advertising and other forms of online exposure do not guarantee that same bottom of the funnel-audience. Bottom Line – people on Amazon are more likely to buy.
With the many methods of selling on Amazon, get in touch today to find out how we can increase your sales and let us create, optimise and manage your Amazon advertising.