The digital environment is becoming increasingly competitive. It is therefore becoming more and more difficult to make your business known without some well written and search engine friendly content. Content Marketing involves the creation and sharing of online material. Such material could be videos, blogs, or social posts. The content doesn’t necessarily directly promote the brand but can stimulate interest in its products/services. For example, a food delivery company could create and share recipes via social media. But this doesn’t actually advertise the company’s main service. However, the brand name would also be included in such posts, therefore building up a good awareness for the brand.
Public Relations (PR) is all about reputation. It’s the result of what you do, say, and also what others say about you. Every organisation, no matter what size, depends on its reputation for survival and success. PR is a sustained effort to build up and keep a good relationship and understanding between a business and the public.
Mahon Digital offers a range of content and PR related services to help you build authority while also increasing brand awareness and recognition.
Contact us today or call 01920 45 50 33 to discuss your content requirements.