The first search engine was created in 1990, and Google was later registered in 1997. The early search engines were designed to make it easier to find information by sorting results based on their web page content.
In the early days, all a page owner had to do was repeatedly include the same keywords in their webpage in order to rank highly on search results. Since then, search engines have built increasingly complex algorithms. These ensure the best quality, most relevant and trustworthy sites rank most highly.
Here at Mahon Digital, we have an expert understanding of how the Search companies rank results. We can help you optimise your website to achieve better search rankings.
The aim of SEO is to improve your website’s position and overall visibility in the main search engines like Google, Bing or Yahoo for your target keywords. Target keywords are words and phrases that your clients are actually searching for. Improving rankings for these searches will lead to traffic and conversions (phone-calls, online purchases etc).
The Mahon Digital team has years of experience in search engine optimisation. Some of us even remember the days when all it took to rank well was to repeat the same keyword hundreds of time on a page!
The Search Engine Optimisation Process
Our team of experts have experience working with a number of clients in optimising their web pages. When a new client approaches us, we have a well-practised process of research, implementation and subsequent performance analysis. Here are some elements that our search experts will consider during the SEO process, both onsite and offsite:YouTube Video
The basics of SEO and how Search Engines Work - watch now
On-Site Optimisation Opportunities
On-site optimisation is the practice of optimising elements on the website itself. It refers to improving the written content and HTML coding on a page. It also aims to improve the user experience, helping readers to understand what the page is talking about. The main aim is getting both the reader and the search engine to interpret the web page as understandable, useful and relevant to the desired topic. Aspects can include:
- Meta Data – title, description and keyword tags. Header tags, anchor text, link titles, Alt tags and image titles.
- Website content – copy, formatting, internal linking, layout.
- Technical elements – URL structure, canonicalisation, mobile-friendliness, site speed.
- Website navigation & architecture
- Website usability for SEO – Calls to action, breadcrumb trails, links, sitemaps.
- Content marketing strategy
Off-Site Optimisation Opportunities
Off-site optimisation refers to actions taken outside of your own web page to improve search rankings. It consists of gaining links or promotion from other reputable web locations. This gives the search engine a good impression that your site is trusted by others and has good quality content. Aspects can include:
- Link popularity analysis – backlinks and referring domains
- Online footprint – how visible is your website, authority
- Link building strategy – guest posts, influencer outreach
- Social presence and content syndication