Read Saija Mahon’s latest guest post on the Nordic Business Forum on “How to move from push to pull marketing, by utilizing emotional intelligence“.
We are living in a world of constant streams of information. There’s the physical world, where we are constantly exposed to various messaging; whether billboards, outdoor advertisements, radio, or TV. And there’s the virtual world (internet) where the flood of information is a 24/7 thing.
From a marketer’s point of view, we are being bombarded with messages from all directions is where the challenge lies.
Read the full post on www.nbforum.com