How to Do LLM Seeding: Getting Your Brand Ready for AI Search

Search is changing fast. Tools like ChatGPT, Gemini, Claude, and Perplexity are no longer just experiments; they’re where millions of people are asking their questions and getting answers. That means your brand can’t rely on Google rankings alone anymore.

If you want your business to be part of tomorrow’s search results, you need to understand LLM seeding.

What is LLM Seeding?

LLM seeding is the process of making sure your content is visible, relevant, and trustworthy enough that large language models (LLMs) “pick it up” when they generate answers.

Unlike traditional SEO, you’re not just chasing page one of Google. You’re making sure your expertise is included in the training data, fine-tuning data, or web-sourced context that powers AI models.

Think of it as planting seeds today so your brand grows inside tomorrow’s AI answers.

Why It Matters

When users ask questions in ChatGPT or Perplexity like “What’s the best flooring for a rental property?” or “How do I claim VAT on home office expenses?”, the AI isn’t pulling from one website. It’s synthesising information from across the web.

If your content is missing from that ecosystem, your brand won’t be part of the conversation. But if your insights are well-structured, authoritative, and widely cited, AI has a much higher chance of including your voice in its answers.

How to Do LLM Seeding

Here are five practical steps to get started:

1. Publish Authoritative Content

Depth matters more than ever. Write content that’s original, insightful, and supported by evidence. Focus on answering questions your audience actually asks, not just chasing keywords.

2. Use Clear, Structured Formats

AI models parse information more easily when it’s structured. Use:

• Headings (H2, H3, FAQs)

• Bullet points and numbered lists

• Concise definitions and explanations

This makes your content easier for both humans and AI to understand.

3. Build Topical Authority

Don’t stop at one blog post. Create a cluster of content around your core expertise. For example, if you’re in tax accounting, build a whole library on VAT, payroll, and business expenses. This signals to AI (and humans) that you’re a trusted source in that niche.

4. Earn Mentions and Links

LLMs are more likely to surface information from sites that others cite and reference. Build relationships with industry publications, partners, and thought leaders to earn backlinks and mentions.

5. Spread Across Platforms

Your website is crucial, but it’s not the only channel that matters. AI tools pull context from news outlets, forums, LinkedIn posts, and even product reviews. Repurpose your content across different touchpoints to widen your digital footprint.

The Bottom Line

AI search isn’t the future — it’s already here. If you want your brand to stay visible, you need to move beyond traditional SEO and start thinking about LLM seeding.

By consistently publishing authoritative content, structuring it clearly, and building trust signals across the web, you’ll increase the chances that when someone asks AI a question in your industry, your brand is part of the answer.