What is Schema?
This form of optimisation is one of the most powerful but least-utilised forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs).
Schema markup helps your website rank better for all kinds of content types. There is data markup for,
- Local businesses
- TV episodes and ratings
- Book reviews
- Software applications
There are hundreds of markup types—from toy stores to medical dose schedules.
Websites that use schema markup will rank better in the SERPs (Search Engine Results Page) than companies without markup. One study determined that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. While it’s not totally clear that this higher result is due to the markup alone, there is obviously some correlation.
Right now, one-third of Google’s search results incorporate rich snippets, which includes schema markup.
In other words, there are millions of websites missing out on a huge source of SEO potential. If you use schema markup, you’ll automatically have a leg up on the majority of your competition.
Here at Mahon Digital we can help you with this by linking Schema to your product’s, events, blogs and more. contact us today to see what we can do for you.