Ho ho ho! Meta rolls out new ad options to boost your holiday sales

Leveraging Meta’s New Features for Maximum Impact

As the holiday season approaches, businesses are gearing up to capitalise on the increased consumer spending. Meta, recognising this opportunity, has introduced a series of new ad features designed to help businesses maximise their holiday sales.

Key Updates

1. Streamlined Discount Code Process: Meta has made it easier than ever for customers to apply discount codes. By pre-populating codes in ads, businesses can reduce friction and encourage more purchases.

2. Enhanced Reminder Ads: To re-engage website visitors who haven’t completed a purchase, Meta has introduced overlays and increased notification frequency in reminder ads. This ensures that your message stays top-of-mind.

3. Multiple Landing Pages in a Single Ad: The new site links option allows businesses to showcase different product categories or target various customer segments within a single ad.

4. Targeting Tourists and Driving In-Store Purchases: Meta’s new features enable businesses to target potential tourists and promote in-store purchases, making it easier to reach a wider audience and drive foot traffic.

How to Make the Most of These Updates

• Create Compelling Ad Copy: Use clear and concise language that highlights the benefits of your products or services.
• Optimise Your Landing Pages: Ensure your landing pages are relevant to the ad and provide a seamless user experience.
• Target the Right Audience: Use Meta’s targeting options to reach your ideal customers based on demographics, interests, and behaviours.
• Track and Analyse Performance: Monitor your ad performance to identify what’s working and what’s not. Use this data to refine your campaigns.

By effectively utilising these new features, businesses can create more engaging and effective ad campaigns, drive more website traffic, and ultimately increase their holiday sales.

Would you like to explore any of these features in more detail, or perhaps discuss how they might apply to your specific business? Contact us today.