Digital Strategy

Education for All

We always strive to educate our prospective clients as much as we possibly can and the feedback we have had so far has been nothing short of outstanding. Even if a potential client decides not to use our services, we like to leave each attendee with a better understanding of what digital marketing is, what it can do and why it is so important to your bottom line that it is carried out effectively. We are very passionate about what we do and we think it shows through our enthusiasm that continually spills out of us like an overflowing river seeking its way forward when we talk about our business and with our proven results.

It can often be difficult for companies to know exactly where they sit in the vastness of the digital landscape and not knowing your position can make it extremely tough to know where you are headed. If you don’t know where you are going, you will likely end up somewhere you don’t want to be. Alternatively, you might know where you want to go, but if you don’t know where you are located at this precise moment, going anywhere from; forwards, backwards or sideways is entirely possible and obviously not what any business strategist would want.

A digital strategy is exactly what Mahon Digital gives you; it is what we specialise in. We have over 10 year’s industry experience and all of our team are time served digital experts. With our launch into Finland we expect to cause quite a stir and gain some serious traction, some of which is happening as we speak. We have proven ourselves in the UK marketplace and continue to do so.

So what can we do for you?

SEO

We can look at your online presence with a fine-tooth digital comb and check every single page of your website if you want us to. We can audit your site to pick up errors such as:

Canonicalisation Issues
Duplication Issues
Internal Linking
Title Tags
Meta Descriptions
Alt Tags
Navigation
Error Pages
Header Tags
Sitemaps
Page Load Speed
Link Profile
Content Readability
Broken Links
Mobile Readiness

Does the above blow your mind with the depth and breadth of what actually goes on in a site audit? Well, at Mahon Digital our Search Engine Optimisation (SEO) team really live for this stuff and can find all the ways in which you can improve your website/s and they actually enjoy doing it. Would you? Or would you prefer to have us take a look?

After a site audit or without, (whatever you prefer) we can begin our link building campaigns to push you up the SERPs (Search Engine Results Pages) and get you more brand and product exposure on the front pages of each search engine. This can however take some time as it is an organic process so you will have to be patient.

PPC

If you’re not the patient type then PPC is perfect for you. Why wait when you can be seen immediately? Pay-Per-Click marketing will cost you a lot more than SEO but it is a sure-fire way of getting your product, brand or service in front of thousands of eyes daily for as long as your budget allows. The returns can be enormous and far outweigh the initial outlay (if handled correctly). With PPC we will set up your campaigns and monitor them daily.

We will do all the hard work for you and manage everything such as:

Create Ad Groups
Select Keywords
Create Adverts
Choose Maximum CPC (Cost-Per-Click)
Monitor Budgets and Bid Prices
Test
Track
Tweak
Report

There is a lot that goes on behind the scenes in creating effective PPC campaigns and we have a formula at Mahon Digital that would make Levi Roots of Reggae-Reggae Sauce proud!

Social Media

To the digi-verse of Facebook, Twitter, YouTube, Linked-In and back again, if you find that social media has passed you by, it is not too late to get involved and if anything it is imperative that you at least become part of one or two of them. Being able to share your own snippets of wisdom, wit or whatever has become commonplace and becoming part of the conversation has never been more important.

Of course not every product, service or business can do well selling on a platform like Twitter or Facebook, but could you establish yourself as a prolific tweeter? A company that got themselves deep into the subconscious of potential prospects and had them thinking of you from time-to-time when they needed a service or product like one you provide?

It can be a very subtle process but sharing and caring on these digital mediums may well have you gaining more customers as if a real life ‘digital medium’ was magically communicating with potential clients and sending them your way through a hidden spiritual force.