Search engine optimisation (SEO) is the process of improving the visibility of a given website or a web page in the search engines via the natural or un-paid (“organic” or “algorithmic”), search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search and also news search and industry-specific vertical search.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks or inbound links is another SEO tactic.
Search engine optimisation (SEO) is all about making the website and its core landing pages as search engine friendly and easily findable as possible in order for them to ultimately rank high in the search results pages.
SEO marketing activities can usually take a longer period of time to grow and make impact, however once it’s up to speed – the results can be worth waiting for.
We recommend at Mahon Digital a combined marketing strategy of having PPC to support the initial launch of SEO activities, and once SEO takes more impact – PPC investment can be reduced in conjunction.